As the designer in the marketing department at Quincy College, I lead the visual design of institutional materials, including digital and print advertisements, as well as assisted on the production aspect of annual marketing campaigns (online, radio, & TV ads). I also created the first college viewbook and was involved in every step, from proof of concept to final design.
During my time at Quincy College, my main task was to orchestrate the redesign of the college website. The current version is overwhelmed with text, difficult to navigate, lacks a search functionality, and is not responsive. Also, the website was built with an outdated and clunky CMS that only the marketing department was able to access. This made it difficult for various departments to update their sections, such as course schedules or student events.
After some initial research, we discovered that the a number of students do not own a personal computer and their main source to the internet was through their phones. We also learned that the majority of students were searching for classes and course schedules on their phones and tablets. This further proved our need to have a responsive website.
The current site’s analytics were reviewed and we noticed a number of pages were never visited. We then conducted an assessment and found duplicate information on multiple pages. After brainstorming a more efficient flow, the site architecture was reorganized and wireframes were designed.
Unfortunately, at the time of my departure, the new website had not been approved and is still under construction.